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Case study 02 — Wellness · iOS app

Soulife

A calmer surface for daily practice — a meditation app that counts moments, never missed days.

Platform
iOS
Scope
9 screens + brand system
First sit
In under a minute
The challenge

Wellness apps often feel like another feed to keep up with. Soulife had to feel like the opposite: one choice per screen, no streaks to break, and a first sit in under a minute.

First launch — welcome to first sitTap a step

Welcome

One promise and one button. The nested circles and the apricot point set the mood before a single word is read.

Principle: begin softly
Everyday practiceToday · Discover · Reflect
Brand system & iOS language · v1.0The Settle
soulife

The Settle — an open ring with a single point coming to rest at its base. One breath, landing.

The wordmark is set lowercase in Fraunces Light with its Soft axis fully on. Figtree carries the interface. Motion is paced at four seconds in, six seconds out.

Pine #1D2925 Text, primary actions
Moss #56625C Secondary text, inactive icons
Mist #EEF0EA App ground
Paper #F8F8F4 Cards, sheets, inputs
Sage #A9BFAE Practice marks, illustration
Apricot #F0BE9B Warm accent, today’s sit, breath
Dusk #24304A Playback, evening surfaces
Principle
Begin softlyOne choice per screen. First sit in under a minute.
Principle
Return, not streakWe count moments, never missed days.
Principle
Leave spaceGenerous margins; one focal element at a time.
Principle
Move with the breathMotion paced at 4s in, 6s out. Fades over slides.
Voice — we say“Ready when you are.”
“Come back whenever it suits you.”
Voice — we avoid“Don’t break your streak!”
“Unlock your best self.”

Accessible by default: targets ≥ 44pt · text ≥ 4.5:1 · Dynamic Type to AX3 · honours Reduce Motion.

See it working

Take the first sit.