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Case study — Art & collecting · Own venture, pre-launch

Eleven.gallery

An online gallery with one rule. A new collection opens on the 11th of every month at 11:11 a.m. — eleven artists, side by side, and nothing between you and the work.

Status
Collectors’ early access
Opens
11.11.2026 · 11:11 CT
Curator
Nathalie Chikhi
Next opening · Collection 001Wed, Nov 11, 2026 · 11:11 a.m. CT
—Days
—Hours
—Minutes
—Seconds
Join the early list on eleven.gallery
The home page, rebuilt live — move to set the drift, hover a work to pause itWorks are placeholders until the 11 artists are revealed
The idea

Most online galleries are endless shelves. Eleven is an appointment — a small, curated room that opens at the same minute every month, so collecting feels like an event again.

When
11thOne collection a month, always on the 11th. Collectors know when to come back.
What time
11:11Doors open at 11:11 a.m. Central Time. The countdown is part of the brand.
Who
11Eleven artists per collection — abstract and contemporary work beside figurative painting, sculpture and photography.
The flow, screen by screenFrom the Eleven design file
Live on eleven.gallery right nowCollection 001 · In preparation · Being selected now

Eleven empty frames. Each one is an artist to be announced — revealed together on 11.11.2026 at 11:11.

Hover a frame — 11 artists, revealed 11.11.2026 at 11:11Artists — submit your work →
The programEvery 11th · 11:11 a.m. CT
001First AssemblyNov 11, 2026Opening
002Soft GeometryDec 11, 2026Upcoming
003The Human TraceJan 11, 2027Upcoming
004Color & MemoryFeb 11, 2027Upcoming
The system
WordmarkElevenInstrument Serif, italic — a signature, not a logo.
ReadingArtist, title, year.Hanken Grotesk for captions and copy — quiet, legible, out of the way.
CatalogueNo. 07
11:11 CT
IBM Plex Mono for numbers, dates, edition labels and the countdown.
01
The work is the interfaceWhite ground, black ink. The only color on the page belongs to the art.
02
Square and hairline1px black rules, no radius, no shadows — the language of a printed checklist.
03
Time as ritualEvery screen knows the next opening. The countdown carries the brand.
04
Wander, then stopThe field drifts where you point and holds still the moment a work catches you.
Opening 11.11.2026

See you at 11:11.